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“To make a lot of money, you will have to decide to become somewhat abnormal. Normal people are rarely successful, and what success they do enjoy is often tainted by their discomfort in life.”   — Stuart Wilde,   The Trick To Money Is Having Some “There are two ways to make a sale. You can go out into the world and push to convince people or you can stand back and have them come to you. It’s your choice.” My first mentor taught me that like most things in life, money comes quickly to those who have it and it shies away from those who don’t. I often wondered what makes two seemingly similar people — who grew up with equal backgrounds, equal opportunity and relatively equal education — so different in their earning capacity. Even in families where siblings are raised equally this is often the case. Is there something inherent to one person that the other does not have? Is one missing an integral skill or capability? Is one privy to some information that the other has missed. Is

eCommece is growing at an exponential rate across the globe. In the US alone, eCommerce sales are expected to top $20 trillion by 2020. To benefit from this growth trend, you need to ensure that your eCommerce store is fully optimized to attract visitors and convert them into buyers. Among several other things, a key factor that impacts your e-commerce sales is the quality of your product descriptions. It does the job that a well-qualified salesperson would do in a physical retail outlet, and is often the difference between potential buyers bouncing back from your website, and casual visitors turning into buyers. So, what exactly constitutes a high quality and conversion focused product description? If you follow these steps, creating a seductive product description won’t be that hard. Identify Your Ideal Buyer Persona Before you even start describing your product, you need to clearly identify your ideal buyer persona. A buyer persona is a sample profile of your ideal b